The commodification of Shakespeare is nothing new, but I was struck with the equovocation of this particular one. Does the bottle suggest that one can break writer's block with a simple dose of this merchandise? Or does the bottle, like the porter in Macbeth invite us to consider that it contains the essence of writer's block itself:
I suppose Hemingway might disagree, but I can't recall seeing any William Shakespeare brand Absinthe anywhere!much drink may be said to be an equivocator with [the writer at work]: it makes him, and it mars him; it sets him on, and it takes him off; it persuades him, and disheartens him . . . (II.iii.31-34)
Links: Steele Wines.
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